What kind of energy do you need as a TV presenter? I don’t mean energy to go to the gym, or jog around the park, but on-screen energy.
If TV presenting is being You, then just be your everyday normal self in front of the camera and you’ll be presenting. Right? Well yes, but there is some value in TV presenting as if you are the host of a dinner party, with a bit more oomph than in real life and a twinkle in the eye.
Too little energy, and your performance could be dull; too much energy and you could be OTT (over the top) and irritating to the viewer. So, how do you know what level of energy is right for TV?
You need to use your judgement, because in the world of TV you may not get director’s notes. Prepare beforehand by recording your work to camera and playing it back on a large monitor to evaluate your performance. Does it seem sincere, are you shouting, are you making distracting facial expressions, is the performance engaging, or flat and boring?
Unlike theatre, in TV there is no need for larger than life facial or vocal performance. Unlike public speaking, in TV you should not be casting your gaze around the room. On video/TV you are only speaking to one or two people at a time, via the camera, so speak to them as if they are positioned where the camera is.
Over the years I’ve trained hundreds of different presenters, and have identified two opposites in on-screen energy (as a generalisation of course). Actors from musical theatre often have performances that are too big for TV; they are used to reaching out to their audience, to be seen and heard at the back of the amphitheatre. What works on a musical stage does not necessarily work within the confines of the video screen, and I usually find I ask them to tone it down, to do less.
On the other hand, people from management consultant backgrounds often deliver video performances that are flat – perhaps because they’ve been trained to reduce the emotion in their performance, keep a neutral expression and take the heat out of the situation. Here, I often find myself asking presenters to raise their energy level, to do more.
When practising TV presenting you need to apply the right energy to the situation, for example, Newsreading and Children’s presenting require very different energy levels. But, as a general rule, on TV and video take care not to be too musical theatre or management consultant!