Shopping Around

This week one of my TV presenting students was shooting a reel to send to a shopping channel. Choose a product you can relate to and record a 2 – 3 minute sell in the style of the channel you want to approach. To demonstrate that you can talk without the need for re-takes, don’t edit the presenting section. Shopping channels are live or as live, their producers want to know you can present in one simple take without losing structure or focus.

So, develop the knack of ad libbing about the product as you describe its key features and benefits. Demo the product and explain how it works. Lifestyle it –who would this product suit and why, know it inside out, be the expert. Look good – maturity is a plus for some channels, but grooming is key.

Live shopping channels use in-ear talkback to give timings to presenters. You can practise this at home by working with a friend giving you a countdown, or pre-record timings and play them back via headphones.

Watch one of my former students Marie-Françoise Wolff presenting Kipling bags on QVC to see how she connects with the product and structures the sell, with lots of energy, enthusiasm and product knowledge.

To read more about being a shopping channel presenter, see my book The TV Presenter’s Career Handbook, published by Focal Press.