Being a geek is cool – it’s also a sure fire way to get near the top of the TV presenting pile. If you are an expert without TV presenting experience you can get training and interest an agent. If you’re a general TV presenter without an area of expertise you can spend months trying to be seen.
We live in the age of the TV expert. Whether it’s on niche channels or mainstream, experts give authenticity to a production. Just look at how many current presenters have qualifications and/or life experience in the genre they are working in. Celebrities and known faces are being outnumbered by specialists, buffs and boffins.
If you’re a female expert you’re even better off. In recent years BBC schemes trained up a widening pool of talented women media experts from Economists to Engineers, Art Historians to Scientists, and there was a BBC training scheme earlier this year for BAME (Black, Asian, Minority Ethnic) women experts.
TV and media researchers seeking experts can only offer you work if they know you exist. Be visible. Accept invitations to speak at public events, present conferences, write articles, be interviewed for print, video or radio. Upload your details to websites used promote experts such as findaTVexpert.com, beatvexpert.com, thewomensroom
But, sincerity in performance is still key. You need to be passionate about your area of expertise, don’t become an expert just because you’ve read it can help your career, be the expert who loves being the expert, the boffin or the geek!