How can you talk to a camera and make it seem real? A camera is just plastic and electronics on a tripod, so what can you do to make your performance natural? Imagine the camera is a person.
Your job is to connect with the viewer through the lens, so if you imagine the camera is a person, your performance will be sincere.
Who should you imagine? It can be your best friend, your mum, or a typical viewer. If you’re presenting a shopping channel imagine someone at home who is watching the channel, if you’re presenting a pre-school TV show imagine talking to a four year old on the sofa.
How do we watch TV? Usually on our own, or with another person, so when speaking to camera, talk to one or two people max. Even if hundreds, thousands or millions are watching your video, they are in their own space, not all crowded into one room. Make it personal and the viewer will relate to you, they will think you are talking to them individually and you will create a bond through the camera.
The same goes for radio. We tend to listen in the bathroom, in the car, doing the ironing or through headphones … again it’s the same rules as for TV. If you’re presenting a radio show imagine talking to one listener. Some radio presenters place a photo of their mum, boyfriend, or girlfriend by the mic to help them talk to one person they have in mind.
The language you use reflects this approach. If you’re on stage presenting a public event you might say,
‘Good evening Ladies and Gentlemen’.
If you’re hosting a children’s birthday party, you might use,
‘Hello girls and boys’, or ‘Hello everybody’.
But when talking to camera address the individual –
‘Hello and welcome to the show. It’s great to be with you again and I’ve got a fantastic line up of guests for you to enjoy this afternoon.”
It’s about being relatable, connect with the camera so the viewer can connect with you.