TV Presenter training – not just for TV presenters

One thing I love about teaching TV presenting is the range of people it attracts. On my last course at The Actors Centre, which was fully booked, there were two Dancing on Ice professional skaters, a Reuters journalist, musical theatre actor, former actor working in events, IT consultant, blogger, and marine engineer. They all had different reasons for attending, with mainstream TV presenting not necessarily being the end goal for all of them.

Certainly, I’ve trained people who’ve gone on to have high profile TV presenting careers including Seema Jaswal Sports presenter BBC and ITV, Julia Chatterley financial reporter/anchor CNBC, Bloomberg and now CNN, David McClelland Tech broadcaster on BBC’s Rip Off Britain and Watchdog, Sita Thomas children’s presenter Channel 5’s Milkshake, Louise Houghton presenter Euromaxx for Deutsche-Welle TV and Marie-Francoise Wolff, Kipling bags brand ambassador QVC.

There are dozens more of my former students who’ve achieved success using their presenting skills online such as Asian Media Awards Finalist presenter/writer Momtaz Begum-Hossain @the_craftcafe, flower expert Rona Wheeldon @flowerona, vegan cook Suzanne Kirlew @kirleysueskitchen, storyteller Lucy Walters at lucywalters.uk.com, Dr Clare Lynch businesss writer, udemy.com and Matthew Bellhouse Civil Engineer, winner Fleming Award for Best Presentation at The Geological Society.

People use TV presenting training in all kinds of ways, not always for TV, to build up their brand, vlog, make marketing videos, create their own content channels, to speak to camera with confidence and understand professional expectations.

TV Presenter training can help launch your media career and enable you to speak to your audience wherever it might be. There are people who are confident enough to start broadcasting to the world from their kitchen table, some with huge success, but for others it feels better to get some expert feedback and learn how to get it right before you do.

Kathryn teaches TV Presenter training in Covent Garden London at The Actors Centre and City Lit, and in North West London for one2ones.

 

 

 

Shopping Around

This week one of my TV presenting students was shooting a reel to send to a shopping channel. Choose a product you can relate to and record a 2 – 3 minute sell in the style of the channel you want to approach. To demonstrate that you can talk without the need for re-takes, don’t edit the presenting section. Shopping channels are live or as live, their producers want to know you can present in one simple take without losing structure or focus.

So, develop the knack of ad libbing about the product as you describe its key features and benefits. Demo the product and explain how it works. Lifestyle it –who would this product suit and why, know it inside out, be the expert. Look good – maturity is a plus for some channels, but grooming is key.

Live shopping channels use in-ear talkback to give timings to presenters. You can practise this at home by working with a friend giving you a countdown, or pre-record timings and play them back via headphones.

Watch one of my former students Marie-Françoise Wolff presenting Kipling bags on QVC to see how she connects with the product and structures the sell, with lots of energy, enthusiasm and product knowledge.

To read more about being a shopping channel presenter, see my book The TV Presenter’s Career Handbook, published by Focal Press.