Recently I was contacted by an experienced TV presenter, wondering why his showreel was neither helping him to gain momentum nor open doors. Beautifully shot and edited, the reel included a range of professionally presented items in too many genres. A triumph of style over content, the pieces to camera lacked originality as the generic scripts, written by the showreel production team, failed to convince.
It isn’t necessary to spend a fortune on a glossy product to make a reel that stands out. Your talent will leap out of the screen even if shot on a phone. Content is the key. Write scripts yourself, based on your passions, interests and expertise; self shoot and edit, or skill swap to create some video footage. Presenting is about being yourself, so engage with the viewer by making a reel with your fingerprint.
Agents and broadcasters frequently state that mobile phone showreels are acceptable because they are looking for potential. So, worry less about the finished product and spend more time thinking about the ideas. I have viewed dozens of ‘sausage factory’ reels that were so superficial or derivative they didn’t leave an impression; I can count on one hand the reels that were exciting – even if the sound wasn’t perfect – they were the reel thing.