TV presenting is a skills-based profession, you will need to prove to your agent, director or producer that you can do it! Your aim is to show employers that you have the skills and personality to handle whatever is asked of you in an audition or screen test. Below are some basic presenter skills that you will need:
Presenting is about being you, it is not acting, or pretending to be a presenter. You should not ‘be in character’ as when acting, but have the confidence to be yourself.
Talk to the camera
Reach your audience through the camera lens, so engage with the viewer by speaking conversationally to the camera.
Perform for video
There is no need to use larger than life expressions or project your voice as the camera and mic will pick it all up – it’s about performing for a screen, which is not the same as public speaking or performing on stage.
Speak to one person
It can be off-putting talking to a camera and trying to make it seem natural, so most presenters imagine the camera is their best friend or one typical viewer.
Relax and smile
Talk to the camera lens without getting a tense face, keep relaxed, smile, and breathe!
Good posture gives authority and allows you to take in more air when breathing, which in turn leads to relaxation.
A presenter’s toolbox includes good vocal technique and clear diction. If you are watching a presenter on TV try closing your eyes and see if you enjoy listening to them too.
Presenters need to be able to ad lib (talk off the cuff, not scripted). You may need to fill if the guest is running late or there’s a technical delay, or answer unscripted questions on a live show.
Talking to time
Speaking accurately to time is a skill that’s used particularly on live shows, but you may also need to talk to time in pre-recorded programmes to reduce the amount of editing. The general rule for calculating broadcasted speech is three words a second, so a ten second script has about thirty words and a twenty second script has about sixty words.
TV scripts should be written in a conversational manner, as it’s a spoken medium. Try reading a corporate brochure aloud – would it work on TV? No, it’s a different style.
You will need to be able to remember scripts and repeat them accurately (or near enough!)
Working with a prompter
The trick with reading from a prompter is to speak to the viewer, not read to them. Remember the camera is behind the words, so look through the words to the lens.
Walking and talking
Walking and talking – it doesn’t sound too tricky to do both at once – but it’s funny how some presenters forget how to walk normally because they are busy concentrating on talking, or vice-versa!
Vox pops can feature in TV or radio, (also popular for show reels) and it requires the presenter/reporter to approach members of the public to get a quick straw pole reaction to an issue.
Central to being a good interviewer are the skills of research and listening. Although you do not need to be a qualified journalist to present (unless it’s News), some journalistic approaches are needed in interviewing.
If you want to work in shopping channels then your essential skill is the demo, or demo combined with an interview. Demo (short for demonstration) means showing how a piece of household, technical or sports equipment works, or selling jewellery, cosmetics, fashion or other products.
Makes – ‘Here is one I made earlier’ are found in children’s and arts and crafts programmes. Try it out first, prepare!
Finally, don’t forget personal grooming. What do your clothes, hair, make-up say about you? Are you projecting the image you’d like to?
To do list
Research TV presenter training courses
Start training or top up existing skills
Watch TV – analyse TV presenter skills and performance
Attend TV recordings
Edited extract from The TV Presenter’s Career Handbook by Kathryn Wolfe, published by Focal Press 2015